pricing

Many companies have gone back and forth between free trials and freemium programs, but for SaaS companies, which one is better? Well, lets start with some basics.Freemium is a pricing strategy where you give people limited access to your product for free, but charge additional...

Heres a million-dollar question: Do you know how to correctly price your SaaS product?Some business owners believe that offering the lowest price is the secret to success, when in fact determining the value your product offers to your client is actually far more important.Why? Because...

Many business owners think that lowering prices is the best way to maintain a competitive advantage. Unfortunately, this is an all too common misconception that can hurt a business more than help it.Lowering prices may generate new sales for a while, but this strategy certainly...

When your sales increase, does your sales and marketing expense grow by a percentage greater than the percentage increase in sales revenue? If so, your sales model is not scalable. There are two qualities that scalable sales strategiesmust have:It must be consistent; and It...

With the depressed economic conditions it was inevitable to see the arrival of layaways. The layaway model had faded as cheap credit cards became widely available to most, even those with challenging FICO scores. Now, with far stricter underwriting and credit guidelines, stricter overdraw limits...