pricing strategies

Many companies have gone back and forth between free trials and freemium programs, but for SaaS companies, which one is better? Well, let’s start with some basics.Freemium is a pricing strategy where you give people limited access to your product for free, but charge additional...

Here’s a million-dollar question:  Do you know how to correctly price your SaaS product?Some business owners believe that offering the lowest price is the secret to success, when in fact determining the value your product offers to your client is actually far more important.Why? Because...

When your sales increase, does your sales and marketing expense grow by a percentage greater than the percentage increase in sales revenue? If so, your sales model is not scalable. There are two qualities that scalable sales strategies must have:      It must be consistent; and       It...