Software As A Service
In the era of cloud computing, software is increasingly merchandised in a leased or utility model. Traditional IT product vendors as well as pure-play software-as-a-service (SaaS) vendors are looking at optimizing recurring revenue streams with customer-friendly pricing models that are innovative and adaptive.
Business-to-business (B2B) vendor requirements tend to be more sophisticated on the billing side, while the consumer oriented (B2C) industries usually have more complex requirements around payments and customer messaging.
We find that billers in the IT and SaaS segment derive advantages from these billing and payments capabilities: